 |
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Initial marketing preparation |
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For sale sign |
Photo- |
Office caravan |
Tell 50's |
Info sheet(produced in-house) |
Internet listing |
Full colour printed property brochure |
Auction- |
Initial marketing total cost |
|
$230 |
No charge |
No charge |
No charge |
$30 |
$220 |
N/A |
$480 |
Comments: 4 Separate editorial features on this property will be submitted to the Blue Sky Weekly, City Midweek News and the Homeowner Magazine for inclusion in their Property features over the 8 week period of the campaign. There is no cost for editorial and it is solely at the discretion of the Feature editor when the editorial is used. Photographs as approved by the property owners will be included. Because of our expertise in writing editorial, we have a high success rate for inclusion in Property features. As the property owner, you are given the right of approval of any advertising material inserted on your behalf. All advertisements and editorial to be used in the sales campaign will be produced in the first week and submitted for your approval.
|
8 week marketing plan |
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|
Week number |
Meeting type |
Written report |
Saturday Blue Sky Weekly |
Weekday newspaper |
Homeowner magazine |
Weekly cost |
|
1. |
1. Wednesday Approval ofadvertising material. 2. Saturday Inperson prior to Open House. 3. Saturday Telephone report after Open House. |
Delivered in person at meeting prior to Open House |
$180 1 unit colour photograph – Open House |
|
$90 1 unit colour photo |
$270 |
|
2. |
1. Tuesday Review first Open House and consider written report. 2. Friday Telephone report 3.Saturday Telephone report after Open House. |
Delivered in person |
$180 1 unit colour photograph – Open House |
$15 classified |
|
$195 |
Comments: At every stage of the sales process, you will be kept up to date with all activity by prospective buyers.
|
Week number |
Meeting type |
Written report |
Saturday Blue Sky Weekly |
Weekday newspaper |
Homeowner magazine |
Weekly cost |
| 3. |
1. Tuesday Review Open House; consider Written report. 2. Friday Telephone report 3. Saturday Telephone report after Open House |
Delivered in person |
$180 1 unit colour photograph – Open House |
|
$360 Half page colour feature |
$540 |
| 4. |
1. Tuesday Review Open House. Consider written report. 2. Friday Telephone report 3 No Open House. |
Delivered in person |
|
$15 classified |
|
$15 |
Comments: this point, we would expect that at least 2 of the editorial features would have appeared. If this is not thecase, editorials will be reviewed with you at the Tuesday Review in Week 5 and fresh editorials presented.
| Week number |
Meeting type |
Written report |
Saturday Blue Sky Weekly |
Weekday newspaper |
Homeowner magazine |
Weekly cost |
| 5. |
1. Tuesday Review weekend activity.Consider written report. Formal price review if no offers received. 2. Friday Telephone report 3. Saturday Telephone report after Open House |
Delivered in person |
$180 1 unit colour photograph – Open House |
|
|
$180 |
| 6. |
1. Tuesday Review Open House. Consider written report. 2. Friday Telephone report 3. Saturday Telephone report after Open House |
Delivered in person |
$180 1 unit colour photograph – Open House |
|
$90 1 unit colour photo |
$270 |
| 7. |
1. Tuesday Review Open House. Consider writtenreport. Review Agent’s performance. 2. Friday Telephone report 3. Saturday Telephone report after Open House |
Delivered in person |
Rebate from Blue Sky Weekly covers cost of 1 unit colour photograph Open House |
$15 classified |
|
$15 |
| 8. |
1. Tuesday Review Open House. Consider written report 2. Friday Telephone report 3. No Open House |
Delivered in person |
|
$15 classified |
|
$15 |
| Totals | $900 | $60 | $540 | $1500 | ||
| FINAL TOTAL | + initial marketing preparation $480 | $1980 | ||||